ECOM6013 E-Commerce Technologies

Topic 5 Mobile Commerce

Basic Principle of Mobile Technology

• FDMA (Frequency Division Multiple Access)
• TDMA (Time Division Multiple Access)
• CDMA (Code Division Multiple Access)

Fundamental Mobility: Cellphones

Cell Handover

4G vs. 5G

• 4G
  • 10 ms
  • 100 Thousand Connections / km^2
  • 1 Gbps
• 5G
  • < 1ms
  • 1 Million Connections / km^2
  • 20 Gbps

E-Commerce vs. M-Commerce

• E-Commerce
  • Device: PC
  • Network: Internet (HTTP)
• M-Commerce
  • Device: Mobile devices
  • Network
    • Mobile carrier network
    • WiFi
    • Local frequency (RFID/NFC)

Definition of M-Commerce

• Buying and Selling via mobile devices
• Paying via mobile devices
• Use of any technologies to support the above

Mobile Devices

• Devices
  • Mobile phone/smart phone
  • Tablet computer
  • Wearable technology
  • …
• Usages
  • Transact
  • Communicate
  • Entertain

Roles in M-Commerce

• Users
  • End users/system users
  • Suppliers
• Network operators (offer transport facility and network infrastructure)
• Service providers (develop new devices)
• Content providers (aggregate contents)
• Commerce mediators (provide solutions and services)
• Finance organizations (provide framework and infrasture for payment)
• Mobile device (interacting with all roles)

M-Commerce Services and Applications

• Sevices
  • Mobile ticketing
  • Mobile money transfer
  • Conetent purchase and delivery
  • Information services
  • Mobile banking
  • Mobile browsing
  • Mobile purchase
  • Mobile marketing and advertising
  • …
• Applications
  • Entertainment
    • Music
    • Games
    • graphics
    • Video
    • …
  • Communications
    • Short messaging
    • Multi-media messaging
    • Unified messaging
    • E-mail
    • Social
    • Video conferencing
    • …
  • Transactions
    • Banking
    • Broking
    • Shopping
    • Auctions
    • Betting
    • Booking & reservations
    • Mobile wallet
    • Mobile purse
    • …
  • Information
    • News
    • City guides
    • Directory services
    • Maps
    • Traffic and weather
    • Corporate information
    • Market data
    • …

PTDs (Personal Trusted Devices)

• Location and orientation
• Multiple types of networking (NFC/Bluetooth)
• Accelerometers
• Camera
• …

QR Code (Quick Response Code)

• Originally designed as a two-dimensional barcode (not for mobile)
• Standardized (ISO/IEC 18004:2006)
• Oatented (but free license)

Other Enabling Technologies

• GPS
  • Widely available on most devices
  • Geo-loctaion and geo-fencing
  • Doesn’t work inside buildings
  • High battery consumption
• NFC/RFID
  • Great accuracy
  • Low cost
  • Not support on all devices
  • 20cm range
  • High battery consumption

Obstacles

• Mobile device power
  • GPS/network calls cost hign power
• Privacy
  • Continuous tracking
• Network
  • Bandwidth
  • Congestion
  • Processing speed